The Youth Soccer Club Social Media Calendar (What to Post All Year)
Most youth soccer clubs don’t struggle because they “don’t care” about social media—they struggle because the season moves fast and posting becomes one more thing on an already-full plate. The fix isn’t posting more. It’s posting on purpose.
Here’s a simple, season-based social media calendar you can use to plan content around the moments families actually pay attention.
The Big Idea: Post With the Soccer Year
Youth soccer has predictable peaks:
Tryouts and team formation
Season kickoff
Tournaments
Camps and clinics
State Cup and playoffs
When your content matches those moments, you get more registrations, more clicks, and fewer “we should probably post something…” scrambles.
What to Post by Season
Late April–May: Tryouts
Tryout reminders (dates, times, locations)
“What to bring” checklist
Coach introductions
FAQs for new families
Countdown posts
June: New Season
Welcome posts for new teams
Practice schedule reminders
Uniform pickup info
“Meet the board” or staff spotlights
Summer: Tournaments
Game day graphics
Bracket updates
Player of the match shoutouts
Photo recaps
Sponsor spotlights
September: Fall League
Season kickoff hype
Weekly schedule posts
Volunteer needs
Sportsmanship reminders
December: Camps + Younger Tryouts
Camp promos and deadlines
Holiday clinic announcements
New player info for younger age groups
January–March: Winter/Spring Season
Indoor training updates
Weather policy reminders
Skill-building tips
April: State Cup
State Cup schedule graphics
“Road to State” story series
Highlight reels (even simple photo carousels)
A Simple Weekly Posting Rhythm
If you want consistency without burning out:
1 informational post (registration, schedule, deadline)
1 community post (shoutout, volunteer, sponsor)
1 culture post (values, sportsmanship, behind-the-scenes)
Want This Done For You?
At Rivalry Digital Media, we manage social media for youth soccer clubs with a marketing-first approach—built around the soccer calendar, not random trends.
If you want a content plan that drives registrations and makes your club look as organized online as it is on the field, reach out through www.rivalrydigitalmedia.com.
