Tryout Marketing (April–May)

Youth soccer tryouts move fast. Rivalry Digital Media helps clubs in Western Washington promote tryouts with a clear, parent-friendly campaign that answers the big questions (when, where, cost, age groups) and keeps your club top-of-mind during decision season.

Who this is for

  • Youth soccer clubs in Western Washington running tryouts in late April and May

  • Clubs that want more visibility and fewer last-minute questions

  • Directors who need a repeatable plan they can use every year

What we do

Campaign planning (built around your timeline)

  • A simple tryout campaign calendar (what to post and when)

  • Messaging that highlights your club’s values, coaching, and development pathway

  • Clear calls-to-action that drive families to registration

Content creation + posting

  • Tryout announcement posts and reminders

  • Short-form video (Reels/TikTok-style) to build momentum

  • Player/team spotlights that show your club culture

  • FAQ-style posts that reduce inbox questions

Funnel cleanup (so parents can actually find the info)

  • Bio link and pinned posts strategy

  • Registration link placement guidance

  • An “everything in one place” approach for parents

What you get (typical deliverables)

  • A tryout campaign plan for April–May

  • A set of tryout graphics and captions

  • Reminder posts leading up to key dates

  • Optional short-form video edits

  • A simple FAQ set you can reuse each season

Frequently asked questions

What are the best digital marketing strategies to attract new players to a youth soccer club?

During tryout season, clarity and repetition win. Families need to see tryout info multiple times, in multiple formats (posts, short videos, FAQs), with one-click access to registration. We build a campaign that keeps your club visible without overwhelming your staff.

How early should we start promoting tryouts?

Ideally, start 4–6 weeks before the first tryout date, with increased frequency in the final 10–14 days. If you’re closer than that, we can still run a focused sprint.

Next step

Want a clean, repeatable tryout campaign that drives registrations and reduces last-minute chaos?

Email Us